Welcome to Research And Initiatives Center
Welcome to Research And Initiatives Center
Sun-Thu: 8 am to 3 pm - Sat-Fri: Closed
To promote strong research culture and inspire collaborations with local and international academic and industrial partners, the Marketing Research Lab is established with a pool of qualified researchers. It encourages research initiatives among faculty members and students to advance academic inquiry and foster collaborative solutions to contemporary industry challenges.
START DATE
17 of April 2022WEBSITE
LEADER
Dr. Beenish TariqTo be a vibrant and acknowledged center of excellence in the domain of Marketing Research in Saudi Arabia.
Disseminate the culture of research among the faculty and the students of Marketing.
Facilitate research collaboration with distinguished researchers across the globe.
Foster initiatives and collaborations with industry to address its real-world problems and challenges through research.
To publish research papers in reputed journals in the marketing field.
To collaborate with researchers at national and international levels.
To attract external sponsorships for various activities of the lab.
Organize a series of research seminars delivered by internal and external subject experts.
Enhance student participation in research activities.
© Research and Initiative Center