R I C

Welcome to Research And Initiatives Center

Sun-Thu: 8 am to 3 pm - Sat-Fri: Closed

Marketing Research Lab

MARKETING RESEARCH LAB

To promote strong research culture and inspire collaborations with local and international academic and industrial partners, the Marketing Research Lab is established with a pool of qualified researchers. It encourages research initiatives among faculty members and students to advance academic inquiry and foster collaborative solutions to contemporary industry challenges.

MARKETING RESEARCH LAB

VISION

  • To be a vibrant and acknowledged center of excellence in the domain of Marketing Research in Saudi Arabia.

MISSION

  • Disseminate the culture of research among the faculty and the students of Marketing.

  • Facilitate research collaboration with distinguished researchers across the globe.

  • Foster initiatives and collaborations with industry to address its real-world problems and challenges through research.

OBJECTIVES

  • To publish research papers in reputed journals in the marketing field.

  • To collaborate with researchers at national and international levels.

  • To attract external sponsorships for various activities of the lab.

  • Organize a series of research seminars delivered by internal and external subject experts.

  • Enhance student participation in research activities.

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